Opening Mobility
Our mission in motion
More than just a tagline
A new brand positioning.Opening Mobility captures our role as a global leader in mobility solutions across multiple energy sources.
From our roots in Oil & Gas dispensers to pioneering solutions in electric and hydrogen mobility, this evolution reflects the core of our ecosystem. While Petrotec and Petroassist have long been trusted names in Oil & Gas, Hellonext and Neertec are leading the way in the electric and hydrogen mobility revolution.
A clear statement
Like energy itself, mobility should open possibilities, not limit them.
While some take sides—electric, hydrogen, or fuel—we choose movement. Beyond constraints. Beyond divisions. Open. Adaptable. Committed.
The road ahead won’t always be clear. There’s no single way forward.
It will twist, turn, and challenge us—but we'll take it anyway.
Because progress isn’t about reaching a destination. It’s about moving forward. The future doesn’t belong to one source but to the power of many. And no matter the powertrain, we’ll keep the world moving—toward something better.
We haven’t changed.
We’ve just made our path clearer.
And we’ll keep Opening Mobility.
A Return
This isn’t a departure from our past—it’s a return to what we’ve always stood for.
Move forward as one
Our impact has always been greater than how we were perceived - but perception is catching up with reality. We are closing the gap to open mobility. This is more than just a shift in the message; it's a shift in momentum—a commitment to clarity, alignment, and a future where we move forward as one.
An Operating System
More than a motto—Opening Mobility is the operating system of our company. It cuts across every part of the organization, guiding decisions at every level. A compass driven by vision, built on competitive advantage, and shaping a unique culture.
Why Grey Matters
| The Thinking Force: | Grey is more than a color—it’s the thinking behind everything we do. A reflection of our Grey Matter, it represents our engineering expertise and problem-solving mindset. |
| European Engineering | Grey is a strategic choice, reflecting the reliability of European engineering. Its minimalist elegance ensures a modern identity that stands the test of time. |
| Technical Identity: | Grey as a Symbol of Precision Grey is ingrained in our daily operations—from our factory to our products—reflecting the technical expertise that set us apart. |
| Brand Consistency: | Using grey ensures uniformity across brands, touchpoints, optimizing costs and strengthening brand alignment. |
| Precision in Design: | Grey embodies high-end craftsmanship, refined finishes, and cutting-edge technology, reinforcing our commitment to superior quality and industry-leading standards. |
| B2B Segment Sobriety: | As a global leader in fuel industry equipment, grey reinforces the brand’s stability, trust, and professionalism. |
| Amplifying Client Brands: | Grey complements the metallic finish of many products, creating a neutral B2B backdrop that highlights B2C client brands. |
The big 4
A brand that stands the test of time is more than just a name or a logo—it’s a system of values, decisions, and actions woven into the fabric of the organization. The Petrotec Way embodies this idea, serving as our cultural operating system that aligns every decision we make with a clear and purposeful framework.
At its foundation are four essential pillars:
The heart of what we do.
The edge that sets us apart.
Where we're headed.
From products to people to the planet. We care.
More Motion
Bringing 3D animations into our new visual identity is more than an aesthetic choice—it’s a strategic step toward a more versatile and dynamic brand expression.
Designed with a clean and neutral style, these animations seamlessly adapt to both our corporate identity and commercial brands like Hellonext, ensuring consistency across all touchpoints.
Rooted in a European design philosophy, this visual language reflects the precision, reliability, and minimalism that define our engineering heritage. By embracing a sleek, modern aesthetic, we reinforce not only where we come from but also the quality and trust that drive everything we create.
Less Petals
The new petal, once hidden within the negative space of the ‘P’ in our logo, now adds a fresh, dynamic layer to our identity. Subtle yet powerful, it brings movement to our iconic petals, embracing functional design while unlocking new creative possibilities across formats.
Optimized for digital environments, our refined design ensures clearer, more streamlined communication, even at smaller scales. The evolved petal shape subtly mirrors a vehicle’s energy port, seamlessly reinforcing our "Opening Mobility" positioning and our leadership in multi-energy mobility solutions.
No matter the powertrain behind the energy port, our solutions are driving the future of energy forward.
Equal Design
Grey is essential in bringing cohesion across our brands while reflecting our engineering intelligence ("Grey Matter"). However, color alone is not enough—structure is key to true alignment.
The introduction of technical drawings enhances the precision and minimalism rooted in our European heritage, while vertical and horizontal lines establish a clear, functional framework across marketing materials. These elements go beyond aesthetics, serving as foundational pillars of our identity.
This evolution is more than a visual shift—it is a strategic approach to ensuring stability, innovation, and global consistency for the future.
